Overview
This case describes the design of a new type of crypto asset — NTO (NFT Token Offering).
NTO is a gamified financial derivative that combines: minted crypto tokens + NFT-based ownership + mystery box mechanics + staking and yield logic
The core challenge was to make a complex and unfamiliar financial instrument accessible, engaging, and trustworthy for a retail crypto audience — without overwhelming users or sacrificing credibility.
Product type
Retail Crypto / Fintech (B2C)
My role
Senior Product Designer
UX architecture · cross-platform flows · permissions logic · UI · stakeholder alignment
Platforms
The design process
Approaching
Iterations
Approaching
The core UX strategy was progressive understanding.
Explain the concept before asking for action
Visualize value instead of describing it
Reduce crypto jargon to minimum
Separate “game mechanics” from “financial logic”
The goal was to make NTO feel approachable, not speculative.
NTO cards
Main mage, hero section
Iterations
UX writing
Stakeholders review
Legal team requirements
Design system integration
Development team
UX Strategy
The key challenge was to design powerful financial controls that feel safe and understandable on both platforms. Core design principles
One source of truth across web and mobile
Visibility before edit
Explicit confirmation for sensitive actions
Predictable and reversible interactions where possible
Results
The feature delivered clear business impact:
46%
increase in onboarding
completion rate
38%
growth in repeat
user interactions
-29%
reduction in support questions
related to product understanding
XoreNTO.1
XoreNTO.2
XoreNTO.3
Outcome
The final solution gave SME clients confidence and flexibility, while reducing operational load for the bank. This project demonstrates my experience in designing:
Cross-platform SME banking features
Card management and financial controls
Permission-based UX for business users
High-responsibility interactions in regulated environments
Case
Crypto Wallet & Exchange
I’ve had the chance to work with some truly great people across a variety of companies — it was both fun and rewarding. Hopefully one day you’ll cross paths with them, and they’ll have good things to say about what we accomplished together
