Basil Artemov

Crypto Wallet & Exchange

Gamified Crypto Asset for Retail Users

NDA • The project was delivered under NDA. All visuals and data are anonymized

Overview

This case describes the design of a retail crypto wallet combined with a built-in exchange. The product enabled users to: Store and manage multiple crypto assets + exchange tokens directly within the wallet + track balances, history, and asset performance

The main challenge was to design a product that feels simple and safe for everyday users, while handling complex crypto mechanics behind the scenes.

Senior Product Designer building enterprise digital products used by millions. 10+ years · Fintech, HR Tech, Platforms · Web & Mobile · Leading teams and delivery

artemov.basil@gmail.com

/in/bartemov/

Book a short intro call

Senior Product Designer building enterprise digital products used by millions. 10+ years · Fintech, HR Tech, Platforms · Web & Mobile · Leading teams and delivery

artemov.basil@gmail.com

/in/bartemov/

Book a short intro call

Product type

Retail Crypto / Fintech (B2C)

My role

Product Designer
UX architecture · wallet & exchange flows · interaction design · UI · collaboration with product & engineering

Platforms

Web Application

Web & Mobile Banking

Business context

For retail users, crypto wallets are often perceived as: Technically complex Easy to misuse Risky and irreversible At the same time, exchanges are often overloaded with charts, jargon, and trading-first interfaces. The product goal was to: Combine wallet and exchange into a single experience Reduce user errors during transfers and swaps Increase trust and daily usage among non-professional users

Business context

The design process

Approaching

Iterations

Approaching

Confusion between wallet balance, available balance, and locked funds

Fear of losing assets due to incorrect actions
Overwhelming trading interfaces not suited for casual users
Lack of clear confirmation before irreversible actions

Business problems

High drop-off during first exchange attempts
Support requests caused by user mistakes
Low retention beyond initial deposit

Wallet main page
UI kit

Iterations

UX writing

Stakeholders review

Legal team requirements

Design system integration

Development team

UX Strategy

The core UX strategy was “control without intimidation.” Design principles. The wallet was positioned as a safe home for assets, not a trading terminal.

Make irreversible actions explicit

Show consequences before confirmation

Use clear language instead of crypto slang

Separate asset storage from trading logic

Results

The feature delivered clear business impact:

41%

increase in successful
exchange completion

-36%

reduction in user errors
during transfers and swaps

29%

growth in weekly active
wallet usage

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Outcome

The final solution helped users interact with crypto assets confidently and safely, without requiring expert knowledge. This project demonstrates my experience in designing:

Retail crypto wallets

Integrated exchange experiences

High-responsibility financial interactions

Trust-first UX for irreversible actions

Case

Corporate Learning Ecosystem

Client

Major Logistics Company

Year

2020—2023

I’ve had the chance to work with some truly great people across a variety of companies — it was both fun and rewarding. Hopefully one day you’ll cross paths with them, and they’ll have good things to say about what we accomplished together